Escargot announced a $2.75 million seed round to build a digital-to-physical social platform, the company said in an announcement from New York. The round is co-led by Wischoff Ventures and Hannah Grey, with participation from South Park Commons, Common Magic and Next Wave.
The startup offers an app that prints, stamps and mails greeting cards from a phone in 60 seconds. Escargot positions the product as a way to make physical gestures as easy as a text, starting with culturally topical cards that traditional publishers do not cover.
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The company connects more than 300 independent artists who together represent 18 million social followers. Since launch, Escargot has signed up nearly tens of thousands of users and is sending thousands of cards each month. "Social media promised to keep us connected, but optimizing for engagement made these platforms more entertainment than social," said Andrew Gold, Escargot's CEO.
Investors highlighted the business mix of creators and economics. "Escargot has the rare mix of cultural fluency, viral distribution loops, and strong unit economics we look for," said Nichole Wischoff at Wischoff Ventures. The founders said the product roadmap includes gifted experiences, handwritten notes, personal stationery and other physical touch points.
The recap
- Escargot raised $2.75 million in a seed round.
- Platform connects 300+ independent artists representing 18 million followers.
- Company plans to expand beyond cards into additional physical offerings.