David Beckham teamed up with Alibaba ahead of Euro 24

Alibaba Group (NYSE:BABA) has teamed up with ex-Manchester United and England captain David Beckham, who will be a global brand ambassador to the Chinese-owned e-commerce platform, AliExpress.

It is part of Alibaba’s marketing campaign for UEFA Euro 2024, which kicks off next month in Germany.

Beckham is slated to feature in the "Score More with AliExpress" promotion during the tournament, which will offer fans special deals and prizes.

“AliExpress is helping fans get even closer to UEFA Euro 2024 this summer, by offering them great prizes as the action takes place on the pitch,” Beckham said via a statement.

AliExpress is among a number of major Chinese companies sponsoring the Euros, with other names including BYD and Vivo.