Herbalife Ltd announced that Cristiano Ronaldo has acquired a 10% equity interest in HBL Pro2col Software, Herbalife’s digital, personalized health and wellness operating system.
Pro2col - which includes proprietary Pro2Score wellness scoring system - is designed to drive daily engagement, sustainable behavior change and measurable outcomes through a data-driven approach, Herbalife said.
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Ronaldo invested $7.5 million and committed to provide services and sponsorship rights to Pro2col Software, it added.
Herbalife noted it has been Ronaldo’s global nutrition partner since 2013 and that the pair collaborated on the Herbalife24 CR7 Drive sports drink.
The recap
- Cristiano Ronaldo acquired a 10% stake in Pro2col.
- $7.5 million investment by Ronaldo.
- Ronaldo will provide services and sponsorship rights.
