Entertainment

Celebrity Big Brother rumour mill ramping up ahead of Monday's launch

by The Curator

Updated June 02, 2025

Celebrity Big Brother rumour mill ramping up ahead of Monday's launch

Celebrity Big Brother is set to return on ITV in less than a week with hosts AJ Odudu and Will Best, and the rumour mill is ratcheting up rapidly.

The show, airing on Monday, 4 March at 9 pm on ITV1, tends to feature a diverse lineup of celebrities - and this year's rumours are in with names like Sharon Osbourne, Louis Walsh, Fern Britton, as well as Dancing on Ice and Traitors reality TV contestant Ekin-Su Cülcüloğlu.

The Big Brother house has reportedly been revamped, and is said to ensure viewers get an unfiltered glimpse into the televised celebrity goldfish bowl.

Explore Bias:

Tabloid media reports reveal a mix of anticipation and speculation surrounding the show's return and its cast.

Some outlets highlight the entertainment value and the potential for career revivals for participants, indicating a positive bias towards the show's impact.

Others meanwhile focus on promotional commentary from hosts Odudu and Best, as well as the speculated lineup, and have a tendency to emphasise the sensational aspects of the landmark reality TV show.