Canva CCO outlines four 2025 business trends
Four trends (AI maturity, scalable brand systems, visual communication and fast content) defined 2025.
Four business trends defined 2025: AI maturity, scalable brand systems, visual communication and fast, high-volume content production.
The company said in a statement that firms that outperformed matured their AI capabilities, strengthened brand systems, embraced visual communication and created content at speed and scale.
The company added that brand systems moved from static guidelines to dynamic, accessible tools. Canva’s Brand System, templates, and controls helped teams stay on-brand while moving faster. At Docusign, a 17-person Creative team rolled out a new identity across thousands of assets in Canva in four months, enabling broader staff to create branded content independently.
The company said AI shifted from experimentation to operational integration, noting it paused business to give all 5,000+ Canvanauts a full week to focus on AI. The company also cited its State of Visual Communication Report, which found that 93% of business leaders say visual content accelerates decision-making. It added that most organisations still use nearly nine different tools to create visual content, creating fragmentation.
The company said the emphasis for 2026 moves from exploration to execution, with organisations prioritising flexibility, scale and shared ownership to unlock creativity at speed and maintain consistency.
The Recap
- Four trends defined 2025: AI, brand, visual, content speed.
- Canva gave all 5,000+ Canvanauts a full week.
- Docusign rebrand rolled out by 17-person team in four months.
