Bybit EU adds Bitcoin cashback to card offering

Bybit EU has launched Bitcoin cashback on the Bybit Card, allowing eligible users to earn rewards directly in Bitcoin on routine purchases.

The company said the new feature is designed to make exposure to Bitcoin more incremental and accessible by linking it to everyday spending rather than trading activity. Cashback is earned according to the card’s existing tier structure, with users receiving between 2% and up to 10% in Bitcoin, depending on their rewards tier.

In practical terms, the system works much like a conventional cashback programme, but instead of crediting euros or loyalty points, Bybit EU credits Bitcoin. Rewards are calculated in the same way as existing cashback options and are paid daily into users’ Funding Accounts. Users can select Bitcoin as their preferred cashback token from the Card section of their account, without altering how rewards are earned.

“Bitcoin cashback integrates crypto into something people already do every day,” said Mazurka Zeng, co-chief executive of Bybit EU. “Rather than asking users to actively trade, it allows them to gain exposure progressively through regular spending, at their own pace.”

For less experienced users, the appeal is that exposure builds slowly and automatically. Each card purchase generates a small amount of Bitcoin, reducing the need to time markets or commit a lump sum upfront. Bybit EU said this makes the feature suitable for users who are curious about crypto but cautious about volatility.

The Bybit Card is available to eligible users across the European Economic Area and can be used wherever Mastercard is accepted. There are no annual fees, and users can add the card to Apple Pay or Google Pay for mobile payments, or request a free physical card. Bybit EU said it is also introducing a new physical card design exclusive to European users.

Cardholders can choose to receive cashback either in Bitcoin or in USDC, a dollar-pegged stablecoin, giving users the option to opt for a less volatile reward. The underlying reward calculations remain the same regardless of which token is selected.

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To support the launch, the company said new users may qualify for a limited-time promotion offering up to 10% cashback in Bitcoin on selected spending categories, capped at €150 in value. Promotional details vary by user and are subject to eligibility criteria.

Bybit EU positioned the launch as part of a broader effort to lower friction in accessing crypto. The company said it builds on existing products such as Recurring Buy and dollar-cost averaging tools, which are designed to spread purchases over time. By tying rewards to spending, Bybit EU is effectively extending that approach into payments, embedding crypto accumulation into daily financial activity rather than treating it as a separate investment decision.

The Recap

• Bybit EU launched Bitcoin cashback on the Bybit Card.
• Users earn between 2% and up to 10% cashback.
• Limited-time promotion caps Bitcoin cashback at €150 value.