Budweiser 0.0 is the new official beer partner of international cricket

AB InBev will be the Official Beer Partner for all major International Cricket Council tournaments starting in 2026, the announcement said.

The ICC said the partnership will be led by Budweiser 0.0 in India, whilst the brewer's other 'mega brands' will be active other territories, including Europe and Africa.

"Cricket is one of the world’s most loved sports with more than two billion fans and ICC events are its largest platforms for passion, while AB InBev has been at the forefront of creating experiential activations to grow and deepen fandom," ICC CEO Sanjog Gupta said

Gupta added that it was a natural alliance. "We welcome AB InBev to the ICC’s august list of commercial partners and look forward to co-delivering multi-modal event experiences across our tournaments and amplifying excitement for the sport around the world," he said.

The partnership covers all major ICC men’s and women’s events through 2027, including the ICC Men’s T20 World Cup 2026 in India & Sri Lanka, the ICC Women’s T20 World Cup 2026 in the UK, the inaugural ICC Women’s Champions Trophy 2027 in Sri Lanka, the ICC World Test Championship Final 2027 in England and the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia, the company said.

Global Chief Marketing Officer of AB InBev, Marcel Marcondes, said: "Cricket is one of the world’s most popular and fastest-growing sports, and we are excited to connect with fans on this mega platform. Beer is the beverage for socialization and moderation, and our partnership with the ICC provides another occasion for our brands to create unforgettable experiences for consumers everywhere."

The Recap

• AB InBev becomes ICC official beer partner globally.
• Budweiser 0.0 leads activation in India, other brands Europe.
• Covers major ICC events through 2027, the release said.