BoomerangFX opens UK headquarters after rapid growth

BoomerangFX said it has opened a new UK headquarters after recording year-on-year growth of 6,000% in the UK in 2025, with adoption accelerating across England, Wales, Scotland, Ireland and the wider EMEA region.

The company said the move builds on its existing offices in Miami, Toronto, London and Sydney, and includes a number of senior UK leadership appointments. Further executive hires are planned to strengthen regional operations and support continued scale across Europe and EMEA, it added.

BoomerangFX said its platform is centred on AUVIA, its artificial intelligence-powered Clinic Co-Pilot, which is designed to link digital demand with clinical delivery. The company said AUVIA supports lead generation across platforms including Google, Meta and Instagram, responds to inbound enquiries via voice and text, runs automated consultations, books appointments and manages personalised follow-ups without manual input.

The firm described its product as a unified operating platform that combines practice management software, an AI-driven customer relationship management system and end-to-end marketing automation.

Related reading

• NVIDIA unveils AI inference memory platform powered by BlueField-4
• NVIDIA rolls out RTX upgrades for local generative AI workflows
• PayPal unveils new analytics tools for advertisers at CES

BoomerangFX said it also embeds payments and patient financing through partnerships with providers, including Stripe, Klarna and Affirm.

The company said the new UK headquarters will act as a regional hub for customer support, partnerships and market expansion across EMEA. It added that its international growth has been recognised through inclusion in the Deloitte Technology Fast 50 and Fast 500 rankings.

The Recap

• BoomerangFX opened a new UK headquarters after rapid UK growth.
• Reported 6,000% year-over-year growth in the UK in 2025.
• Company plans further executive hires to support EMEA expansion.