BingX signs multi-year partnership with Scuderia Ferrari HP

BingX has agreed a multi-year partnership with Scuderia Ferrari HP, marking the crypto exchange’s first collaboration in motorsport and Ferrari’s first commercial tie-up with a crypto exchange.

In a statement announcing the deal, BingX said the partnership represents a milestone in its global expansion strategy. The company said the arrangement reflects shared priorities around precision, ambition and performance, values it argues are central both to elite motorsport and to operating a large-scale digital trading platform.

For Ferrari, the agreement signals a cautious step into the digital asset sector at a time when sports teams are reassessing how they engage with technology partners. While crypto sponsorships have become more common across sport, the Italian team has not previously aligned itself with a crypto exchange.

Daniel Lai, chief business officer at BingX, said the partnership would act as a catalyst for raising standards across the company. “This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX,” he said. He added that Ferrari’s “discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange”.

Lorenzo Giorgetti, chief racing revenue officer of Scuderia Ferrari HP, said the deal reflects Ferrari’s willingness to work with emerging technologies that fit its long-term direction. “We are pleased to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner,” he said. “This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy.”

Giorgetti also linked the partnership to broader changes underway in Formula One. With new FIA technical regulations due to come into force in 2026, Ferrari is positioning itself for what it described as a new era in motorsport, both competitively and commercially. He said the agreement demonstrates Ferrari’s readiness to explore innovation on and off the track, while remaining rooted in its heritage.

From a practical perspective, the partnership is focused on brand exposure and fan engagement rather than technical collaboration. BingX said fans can expect to interact with the exchange across Ferrari events, digital platforms and global content, as well as through exclusive experiences that will be rolled out over time. The aim, the company said, is to connect with audiences through channels associated with one of the most recognisable brands in sport.

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For BingX, the deal provides a route into a global fan base that extends well beyond traditional crypto users. For Ferrari, it offers access to a fast-growing sector and new forms of digital engagement, without committing to a deeper operational role in the crypto market.

Financial terms of the partnership were not disclosed.

The Recap

• BingX formed a multi-year partnership with Scuderia Ferrari HP.
• BingX’s first motorsport collaboration and Scuderia Ferrari HP first crypto partner.
• Fans will see BingX at events, platforms and exclusive experiences.