Bad Bunny Super Bowl performance drives sevenfold spike in Apple Music streams
Halftime show press conference breaks records with 63 million views as global listening surges
Bad Bunny's performance at the Apple Music Super Bowl LX Halftime Show at Levi's Stadium in Santa Clara triggered a sevenfold increase in listening on Apple Music immediately following the set, the tech giant has reported.
The halftime show press conference with Bad Bunny became the most-watched in Super Bowl history, drawing more than 63 million views across live streams and social clips within 48 hours, according to a company statement.
The most-streamed songs immediately after the performance were "DtMF," "BAILE INoLVIDABLE" and "Tití Me Preguntó."
Top listener cities included Mexico City, New York City, Los Angeles, Lima in Peru, and Chicago, reflecting the artist's reach across Latin America and major US metropolitan areas.
Momentum had been building before kickoff, with plays of "BAILE INoLVIDABLE" surging 54% in the US and 36% globally following the release of the official halftime show trailer on January 16.
The track saw particularly strong lifts in Canada (60%), the UK (54%) and Brazil (43%).
Lyrics views for "BAILE INoLVIDABLE" jumped 119% in the US and 79% globally, and the song reached number one on the US Latin chart.
Apple, the Cupertino-based technology company behind the iPhone and Apple Music streaming service, said Shazam volume for Bad Bunny tracks had increased month over month since November.
In the US, average daily Shazam recognitions were 8% higher throughout January than the previous month.
Monthly US radio spins of Bad Bunny reached their highest point since June 2025, with a 13% uplift versus the prior six months.
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Since Bad Bunny's headliner announcement, his lyrics have been viewed more times on Shazam than any other non-English-language artist.
"BAILE INoLVIDABLE" reached number 30 on the US Shazam chart on January 22, its highest position since February 2025.
The Recap
- Bad Bunny headlined the Apple Music Super Bowl Halftime Show.
- Press conference had more than 63 million views in 48 hours.
- Official Halftime Show trailer released on January 16 increased plays.
