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Asda revealed a drop in sales amid fierce supermarket competition

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by The Curator
Asda revealed a drop in sales amid fierce supermarket competition

Asda has revealed a 5.3% drop in like-for-like sales in its second quarter, as the UK supermarket lost market share and lagged rivals Tesco (LSE:TSCO) and Sainsbury (LSE:SBRY).

Revenue (excluding fuel) was down 2.2% to £5.3 billion for the quarter, according to a statement.

Asda highlighted that it had seen growth in online sales with groceries volumes up 1.4% whilst online clothes sales via the George brand were up 3.9%.

It also claimed that the ‘price inflation’ in its stores was “below market average”, and said that 53% of all customer transaction benefitted from its Asda Rewards loyalty scheme.

The unlisted supermarket - which is majority owned by Mohsin Issa and TDR Capital – had £3.9 billion of net debt at the end of the quarter, and it noted that it is investing around £50 million on store upgrades.

Thursday’s trading update follows Kantar supermarket survey data in July placed ASDA as the UK’s third largest supermarket by market share, at 12.7% from 13.6% a year ago.

In the July survey, Tesco had 27.7% (from 27% last July) of the market and Sainsbury had 15.3% (from 14.9%).

“We remain committed to maintaining our value credentials, enhancing the product offer, and executing our long-term growth strategy to build an even stronger Asda for our customers and communities,” co-owner Mohsin Issa said in the statement.

Asda chief financial officer Michael Gleeson, meanwhile, added: “We have made great progress over the last few years in transforming Asda into a diversified retail group, much of which is almost complete.

“However, we also know that there are some areas where we can and need to improve.”

The Curator profile image
by The Curator

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