Apple scaps electric car project to focus on AI
Apple has ended its electric car project, known as Project Titan, after ten years.
The iPhone maker's decision impacts roughly 2,000 employees, with unspecified layoffs expected.
Some team members will move into Apple's artificial intelligence (AI) projects.
Launched in 2015, Project Titan aimed at developing a self-driving vehicle but faced numerous obstacles, including leadership changes and technical challenges.
The shift of resources towards AI reflects a broader industry focus and the current demand for the technology.
Explore Bias
Media reports show a variety of perspectives about this development including the surprise of employees, the role Apple's leadership played, and a broader view of self-driving technology and its challenges.
Some reports focus more on the potential layoffs and the impact on employees, potentially framing the decision in a more negative light. Others, meanwhile, discuss the technical hurdles, and industry trends that may justify or mitigate the perceived failure of the project.
Explore More Stories
- "Apple kills Project Titan self-driving car effort" - The Register
- "Apple to Wind Down Electric Car Effort After Decadelong Odyssey" - Bloomberg
- "Apple’s electric car project is dead" - The Verge
- "Apple reportedly scraps multibillion-dollar plan to build electric car" - The Guardian
- "Apple unplugs self-driving electric car project, reports say" - BBC News
