Apple Music unveils Super Bowl LX content with exclusive Bad Bunny features
Playlists, live shows and bonus content mark lead-up to the halftime performance
Apple Music has launched a slate of content tied to Super Bowl LX, including exclusive Bad Bunny playlists and a DJ mix from producer Tainy.
Subscribers can access curated collections such as Bad Bunny Essentials and mood playlists including Dance Bunny, Trap Bunny, Sad Bunny, Party Bunny and Bunny & Friends. Additional offerings include The DNA of DtMF playlist, new NFL player selections, and Apple Music Sing with adjustable vocals and translated lyrics.
Rachel Newman, co-head of Apple Music, said, “Bad Bunny’s an artist that we’ve championed from the very beginning. To have him as a headliner of the Apple Music Super Bowl LX Halftime Show feels like the culmination of a deep, long-term partnership.”
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The Halftime Show press conference is set for 5 February at 10 a.m. PT at the Moscone Center, and will stream across Apple Music and social platforms.
Apple Music Radio will broadcast Live from L.A. through Sunday, with performances and interviews. Fans can also access themed content through Shazam, unlocking bonus items including a custom Apple Watch face. Bad Bunny’s catalogue is available in Spatial Audio with lyric translation, and new subscribers receive three months free.
The Recap
- Apple Music launches Bad Bunny Road to Halftime collection.
- Official interview airs on 5 February at 10 a.m. PT.
- Super Bowl LX Halftime Show occurs on 8 February at Levi’s Stadium.
