Apple in talks to bring OpenAI onto iPhones
Apple is in 'active talks' with OpenAI and Google to enhance the AI capabilities of its products, that's according to reports.
The talks are focused on the integration of advanced AI features into the iPhone's iOS 18 operating system, and could result in new AI chatbot powered by OpenAI technology being embedded within the phone.
Concurrently, Apple is also looking at Google's Gemini AI technology as an alternative option.
According to sources, the negotiations are fluid and no final decisions have been made on which AI technology will be adopted.
Apple could yet incorporate AI one of OpenAI and Google, one of them or potentially neither depending on how negotiations progress, the reports say.
Internally, Apple continues to develop its own large language model AI systems.
Previous statements from Apple CEO Tim Cook have hinted at Apple's significant investments in AI, though sector observers frequently note that the iPhone-maker is perceived to be lagging behind its Silicon Valley peers when it comes to AI.
Apple are expected to revealed more detail on its AI initiatives later this year.
Focusing on its consumer tech, Appl recently showcased its M3 MacBook Air, with its promotion material claiming will be the premier consumer laptop for AI applications. Apple has also hinted at future AI-centric hardware releases.
Explore Bias:
Media reporting of the latest round of negotiation rely heavily on the insights of unnamed sources who said to be close to the discussions, which introduces a bias towards speculative or incomplete information.
Some outlets, framing of Apple as a leader in AI innovation for consumers, could reflect a promotional bias towards the brand.
Explore More Stories:
- "Apple Intensifies Talks With OpenAI for iPhone Generative AI Features" - Bloomberg
- "Apple renews talks with OpenAI for iPhone generative AI features" - Reuters via Yahoo!
- "Apple Has Reportedly Resumed Talks with OpenAI to Build a Chatbot for the iPhone" - Engadget
- "Apple said to have restarted discussion for OpenAI integration" - Apple Insider
- "Apple is forging a path towards more ethical generative AI" - Tech Radar
