Amazon launches Alexa+ scene-jump feature on Fire TV
Amazon adds AI-powered scene search on Fire TV, letting Alexa+ jump directly to specific movie moments on Prime Video.
Amazon is giving Fire TV a search shortcut powered by generative AI. A new Alexa+ feature now lets viewers describe a moment from a film and jump straight to that scene on Prime Video, the company said in a statement.
The tool is meant to replace the usual hunt through menus and scrub bars. Amazon says users can talk to Alexa+ “like you would to a friend,” mentioning character names, actors or even quotes, and Fire TV will pull up the exact moment.
Example prompts include “Jump to the card scene in Love Actually,” “Jump to the boulder chase scene in Raiders of the Lost Ark,” and “Jump to the scene in Red One where Santa flies over the city.”
Amazon says the feature works with thousands of movies on Prime Video, indexing tens of thousands of scenes.
It is available for films included with a Prime membership or titles that have been purchased or rented. Behind the scenes, the system uses visual understanding and captions via Prime Video’s X-Ray, and is built on Amazon Bedrock using large language models such as Amazon Nova and Anthropic Claude.
Alexa+ is also expanding beyond the United States. The service is launching in Canada, where it will be free for Prime members and will offer personalised viewing suggestions, details on actors and soundtracks, and live sports updates and highlights across apps, including Prime Video, Sling TV, DIRECTV and Fubo.
The recap
- Fire TV adds Alexa+ scene-jump for Prime Video movies.
- Feature indexes tens of thousands of scenes across thousands of titles.
- Alexa+ launches in Canada, free for Prime members there.
