Amazon extends Alexa+ to the web with launch of Alexa.com

Amazon said Alexa.com is now available to all Alexa+ Early Access customers, extending the upgraded assistant from smart devices and phones to the web.

The company said Alexa+ has developed rapidly since its launch nine months ago, integrating with tens of thousands of services and devices and scaling to tens of millions of customers. Amazon added that Alexa+ has generated twice the number of conversations, three times the purchases and five times the recipe requests, against a backdrop of more than 600 million Alexa-enabled devices sold globally.

According to the company, Alexa.com is designed to combine information with real-world actions and provide continuity across devices for activities such as cooking, shopping, home control and entertainment.

Amazon said partners, including Expedia, Yelp, Angi and Square, are building new agent-based experiences for Alexa+ to support discovery and booking across travel, restaurants, home services and personal wellbeing.

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The company outlined features including meal planning that creates weekly menus and adds ingredients to baskets at Amazon Fresh or Whole Foods, document upload and extraction for managing reminders, integrated smart home controls, and recipe imports that convert into shopping lists. Entertainment recommendations can also be transferred to Fire TV, Amazon said.

Amazon said Early Access customers can use Alexa.com by signing in with their Amazon account. It added that a redesigned Alexa mobile app will adopt an agent-focused layout and that Alexa+ will be accessible across multiple devices and interfaces.

The Recap

• Alexa.com rolls out to Alexa+ Early Access customers.
• Alexa+ integrates with tens of thousands of services and devices.
• Early Access customers can start chatting on alexa.com while logged in.