Amazon executives showcase everyday AI use across shopping, creativity and productivity
Company leaders outline how tools such as Rufus, Alexa+ and Kindle features are being used in daily life to streamline work, support creativity and preserve personal routines.
Amazon executives are increasingly using artificial intelligence in everyday tasks, highlighting practical applications that range from shopping and productivity to family life and creative projects, according to a company statement.
Leaders pointed to a growing suite of AI-powered tools, including Rufus, Alexa+, Kindle features and coding assistants, as examples of how generative AI is becoming embedded across Amazon’s ecosystem.
Doug Herrington, CEO of Worldwide Amazon Stores, said he regularly uses Rufus for shopping-related tasks such as setting price alerts, tracking price history and searching by activity. “Rufus, I want to take our dog Arno kayaking in the Puget Sound,” Herrington said, describing how the tool can recommend relevant products based on purpose rather than item name. Amazon said Rufus displays average daily prices over the past 30 and 90 days, alerts users to price drops, can automatically purchase items once a target price is reached and can add items from a handwritten grocery list directly to a shopping cart.
Kara Hurst, Amazon’s Chief Sustainability Officer, said she has used AI tools to create custom songs for family occasions, while Beryl Tomay, Vice President of Transportation, said she feeds past books and personal notes into an AI system to generate tailored reading recommendations aligned with her interests.
Kelly MacLean, Vice President of Amazon Ads, said she links calendars and workplace applications to an AI assistant to generate weekly briefs and daily reminders, helping her manage priorities across a complex schedule. Panos Panay, Senior Vice President of Devices and Services, highlighted the use of coding tools with his son and described how Alexa+ can convert handwritten family recipes into conversational, step-by-step kitchen guides.
Alexa+ is also being positioned as a broader consumer platform. Amazon said the service brings generative AI to music discovery within the Amazon Music app and is set to expand in 2026 to third-party devices, including Samsung televisions, BMW vehicles, Bosch coffee machines and Oura rings.
The company also highlighted new reading features across Kindle. “Ask this Book” is now available on the Kindle iOS app in the United States for thousands of English-language titles, allowing readers to query a book’s content directly. A second feature, “Story So Far”, is designed to help readers quickly resume books by summarising key plot points.
Amazon said the examples reflect how AI is moving beyond experimental use cases into routine workflows, creativity and household activities, as the company continues to integrate generative AI across its consumer and enterprise products.
The Recap
- Five Amazon leaders describe practical daily AI use cases.
- Rufus displays average daily price over 30 and 90 days.
- Alexa+ expands to Samsung TVs and BMW cars in 2026.
