Airwallex, the Australian financial technology company, has struck a multi-year partnership with Major League Baseball's San Francisco Giants that will place its logo on the team's jerseys from this season.
The deal, announced on Wednesday, also names Airwallex the Giants' Official Financial Software Partner and coincides with the company establishing San Francisco as its global headquarters.
Airwallex said it plans to invest $1 billion in the United States over the next three years as part of its broader Bay Area expansion.
Under the agreement, Airwallex will integrate its financial tools into Giants operations, including Visa corporate cards, expense management capabilities, and payment processing to automate spend management, billing, and payments.
The platform will also support executive travel and expense workflows, as well as selected high-value transactions, including season suite sales and private events at Oracle Park, the Giants' waterfront stadium.
The jersey patch placement gives Airwallex prominent visibility across nationally televised games throughout the Major League Baseball season, a significant brand platform for a company seeking to expand its profile among US businesses.
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Airwallex, which provides cross-border payment and financial operations software primarily to businesses, competes in a crowded market for corporate spend management and international payments that includes Brex, Rippling, and Navan.
Further product integrations, community initiatives, and sponsorship activations are expected to be announced over the course of the partnership.
The recap
- Airwallex signs multi-year partnership with the San Francisco Giants.
- Airwallex plans $1 billion U.S. investment over next three years.
- Additional product integrations and community initiatives to be announced.
