Ads Decoded podcast urges marketers to refocus on strategy ahead of 2026
Pilot episode outlines AI-driven tools and creative priorities for campaign performance
Ads Decoded’s podcast pilot has urged marketing teams to reduce time spent on routine tasks and prioritise strategic planning, as brands prepare for shifting consumer behaviour and evolving campaign dynamics in 2026.
The company said changes in search behaviour demand more flexible approaches and recommended the use of AI Max for Search to improve results without rebuilding campaigns. Features such as search term expansion and dynamic text customisation were highlighted as tools to reach audiences missed by manual set-ups.
Marketers were also encouraged to feed cross-platform data into audience discovery models powered by artificial intelligence. Ads Decoded said its Demand Gen product helps advertisers reach customers at moments of high engagement—particularly on YouTube, by seguing social and search goals with target cost-per-click bidding.
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Creative has become the primary driver of campaign performance, the company added, pointing to Asset Studio’s generative tools for producing and scaling high-quality content that supports business outcomes.
The company included links to the full podcast episode, a segment on Demand Gen and a replay focused on Asset Studio, and invited listeners to explore further insights from its team as 2025 came to a close.
The Recap
- Podcast highlighted three AI driven approaches for marketing in 2026.
- AI Max for Search expands reach via search term expansion and customization.
- Company linked Demand Gen and Asset Studio with episode links.
