Clear. Balanced. Unbiased.
News Defused is a fresh, contemporary media platform. “If we were to build one from scratch, this is how we’d do it”.
We aim to combine the power of skilled journalists with best-in-class SEO and AI tools to deliver a clean, simple and unbiased voice in today’s noisy and confusing news landscape.
At News Defused, we create, curate, and analyse what we see as the day’s engaging and interesting stories.
In today’s noisy, sometimes confusing and often adversarial news cycle, we aim to give our audience what they really want: clarity, balance and bite-sized insights.
Our content formats aim to give accessible, easy-to-understand, and self-aware news coverage and features to our audience.
But we don't expect to publish the definitive version of any story in our coverage. Whenever it makes sense, we will give our audience links to other authoritative publishers so they can get in-depth and explore stories further.
Use of technology
We author all our content, aided by AI tools that help us deliver scale and add extra layers of insight.
As early adopters, we believe in the positive impact that new technology and responsible AI adoption can have on media platforms and their users.
As well as being a helpful source of information and news for our audience, News Defused is a live, forward-looking workshop for our experienced team to develop and deploy new publishing technologies, including AI.
This is our proving ground for content ideas, new content formats, and emerging media technologies. Here, we hope to hone our editorial methodologies and expand the possibilities for user-focused digital content.
Ultimately, we value our audience and we aim always to deliver to them a valuable and worthwhile user experience.
The Creamery Media Company
News Defused is owned and operated by The Creamery Media Company Limited.